Effective date: 9th October 2026.
Emergency-cover.com is a trading name of Elite Energy Personnel Ltd, company number 09971569. Our registered address is Unit 7, Genesis Park, Rotherham, S60 1DX.
Elite Energy Personnel Ltd is the controller responsible for the personal information described in this policy.
This policy explains how we collect, use, share and protect personal information when you visit https://emergency-cover.com, contact us or use our cover, servicing and repair services. It also explains your privacy rights.
For privacy enquiries or to exercise your rights, contact:
Depending on your interaction with us, we may collect:
We collect information directly from you when you complete forms, request a quote, purchase a plan or service, create an account, request a repair, subscribe to updates or contact us.
We may also collect technical information when you use our website, subject to applicable cookie choices.
We process personal information under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK privacy laws.
Purpose | Lawful basis |
Provide requested quotes and take steps towards a contract with you | Necessary to take steps at your request before entering a contract |
Set up and administer your plan, process payments, arrange services and send service updates | Necessary to perform our contract with you |
Respond to general enquiries and handle customer feedback | Our legitimate interest in providing customer support; contract where the enquiry concerns performing your contract |
Maintain accounting records and meet applicable legal requirements | Compliance with a legal obligation |
Protect our systems, investigate suspected misuse and manage legal disputes | Our legitimate interests in protecting our business and customers and establishing or defending legal claims; legal obligation where applicable |
Improve our website and services | Our legitimate interest in improving service quality, subject to your rights; consent where required for the technologies used |
Send marketing communications | Consent where required; legitimate interests for permitted marketing, including eligible existing-customer email marketing and postal marketing |
When relying on legitimate interests, we assess whether our use is necessary and balance those interests against your rights and reasonable expectations.
If we need information to enter into or perform a contract, or to meet a legal requirement, we will explain this when collecting it. Without that information, we may be unable to provide the requested service. Optional marketing consent is not a condition of purchasing our services.
We may send information about our services, offers and home maintenance by email or post where permitted by law.
We will only send unsolicited marketing emails to individuals where you have consented, or where the existing-customer “soft opt-in” applies. To rely on the soft opt-in, we must have obtained your details directly during a sale or negotiation for a sale, market only our own similar services, and provide a clear opportunity to opt out both when collecting your details and in every subsequent message.
Where we use your personal information for addressed postal marketing, we rely on legitimate interests, subject to your right to object.
You can object to direct marketing at any time. Use the unsubscribe link in a marketing email or contact us using the details above. We will stop using your information for the marketing you have objected to.
If we rely on consent, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing before you withdraw consent.
We may retain a limited record of your opt-out so that we can respect your preferences. Essential service communications, such as appointment confirmations and payment updates, may continue while we provide services to you.
Visiting our website, submitting an enquiry or accepting this privacy policy does not by itself constitute consent to marketing.
We do not sell, trade or rent your personal information.
We may share information with service providers where needed to operate our website and provide our services. Depending on the service, these may include:
We limit sharing to information needed for the relevant purpose. Providers processing information on our behalf must act under appropriate contractual instructions and security obligations. Where a recipient acts as an independent controller, its own privacy notice applies to its processing.
We keep personal information only for as long as needed for the purpose for which it was collected, including providing services, meeting legal obligations and handling complaints or disputes. We then securely delete or anonymise it. Information may be retained longer where a specific legal requirement or unresolved legal claim requires it.
We use appropriate technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration and disclosure. Access is limited to people who need information for their work.
No method of online transmission or storage is completely secure. If a personal data breach occurs, we will assess it and notify the relevant regulator and affected individuals where legally required.
Our website uses cookies and similar technologies to support its operation and, where applicable, understand usage and improve the visitor experience.
Where consent is legally required, we will ask for it before using the relevant technology. You can refuse or withdraw that consent. You can also manage cookies through your browser, although blocking essential cookies may affect website functions.
See our Cookie Policy at https://emergency-cover.com/cookie-policy/ for further details.
Depending on the circumstances, you may have the right to:
Some rights apply only in particular circumstances. For example, we may need to retain certain information to comply with a legal obligation even if you request deletion. We will explain any applicable restriction or exemption.
To exercise your rights, contact us using the details in section 1. We may request proportionate information to verify your identity. We will respond within the applicable statutory timeframe, normally one month. Requests are normally free of charge; any permitted fee or refusal will be explained.
If you have a concern about how we handle personal information, please contact us so that we can investigate and respond.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at https://ico.org.uk/make-a-complaint/. You do not have to contact us before raising a complaint with the ICO.
Our website may contain links to websites operated by other organisations. Their handling of personal information is governed by their own privacy policies. Please review those policies when visiting external sites.
We will review this policy and update it when our practices or applicable requirements change. The current version and effective date will appear on our website. Where required, we will actively tell you about material changes, including new purposes for using your information, before that processing begins.
